Artificial Intelligence to Make Your Drive Safer & Even More Fun!

Do you have one of the many personal assistants through Amazon’s Alexa, Apple's Siri, Microsoft's Cortana, or a Google Assistant that can communicate with other devices at your home and control them?  Have you ever wondered what it would be like to take your personal assistant with you on the road? Artificial Intelligence is expanding through the universe at furious speeds with a German Company, called German AutoLabs offering up the first personal assistant to compliment our driving experience.  This will also be the first male personal assistant with the name Chris.

Chris will allow you to make calls, listen to voicemail, checkout your Facebook, What’s App, or even check your email messages all while safely keeping your hands on the wheel.  (Yahoo Tech)

According to the company it will also include assistance with navigation and allow you to listen to your favorite music with merely a simple voice command. “Chris, play the Lumineers.”  Wala! Discover more about Chris through the informational video on Youtube.com.

According to Forbes.com:  “Investment in AI has accelerated from $282 million in 2011 to $2.4 billion in 2015, a 746% increase in five years. In 2016, this continued to increase with roughly another $1.5 billion being invested in more than 200 AI-focused companies in 2016.”

It's not only Chris making a splash in this competitive industry, another report from @FordOnline delves deeper into the future of AI in our cars through Cloud-based voice control that will be available on 75% of new vehicles by 2022. The future personal assistants will do everything for us in our cars as they do in our homes with smart technology taking over the world! 

 "This summer, Ford’s in-car connectivity system SYNC 3 will enable drivers to connect to Amazon’s virtual assistant Alexa and offers 23 different languages and many local accents. By accessing cloud-based resources, cars of the future could enable even more drivers to speak their native language…” 

“Voice commands like ‘I’m hungry’ to find a restaurant and ‘I need coffee’ have already brought SYNC 3 into personal assistant territory,” said Mareike Sauer, voice control engineer, Connectivity Application Team, Ford of Europe. “Eventually, drivers will not only be able to use their native tongue, spoken in their own accent, but also use their own wording, for more natural speech.”  

Discover more about a research project Ford is currently running with RWTH Aachen University which includes using multiple microphones to improve speech processing and reduce the effect of external noise and potential disruptions. Nuance says that within the next two years, voice control systems could prompt us with: “Would you like to order flowers for your mum for Mothers’ Day?” “Shall I choose a less congested but slower route home?” and “You’re running low on your favorite chocolate and your favorite store has some in stock. Want to stop by and pick some up?”  

"Future gesture and eye control would enable drivers to answer calls by nodding their head, adjust the volume with short twisting motions, and set the navigation with a quick glance at their destination on a map." @FordOnline.com

Lastly, the future of AI is meeting us coming and going in a world of fast paced answers to every question.  In addition, it will provide more safety and security in our daily commutes. As AI grows our cars will even be able to sense our moods through facial recognition software. Learn more about this amazing AI feat at nytimes.com.  The future looks bright with the advancement of AI! 

 

Happy and Safe 4th Of July!

From morning parades to fireworks in the night sky, here are a few tips to keep everyone on and off the road…SAFE!

According to the Insurance Institute of Highway Safety (IIHS), Independence Day is the most dangerous day of the year to be on the road.  IIHS finds the cause of the largest number of crashes in one single day of the year to be mainly caused by alcohol impairment. The take-away? Be aware that some drivers on the very same road as you’re on might not be sober. A little extra caution and attention to details can go a long way whenever driving, especially in potentially dangerous situations. Imagine you are driving in a heavy thunderstorm, of course you’re going to slow down a bit to pay more attention to where the other vehicles on the road are. Impaired drivers aren’t always as obvious as torrential rain.

USA-LightBeams.jpg

With an average of 26 deaths on the holiday, IIHS also notes that motorcycles are the most likely to be involved in Fourth of July accidents. Wearing protective gear- specifically a regulation helmet is obviously highly advised, but what about what us drivers of cars and trucks can do to help prevent a motorcycle involved crash?

1.  Look before you turn or change lanes- especially checking your blind spots. Really look, not just a quick glance, something the size of a trash truck can’t be missed. Noticing a two wheeled bike takes a little more effort.

2.  Manage your speed along corners. Having more time to react to a sudden surprise on the other end of the curve could save someone’s life.

3.  Back Off! Tailgating any vehicle is a recipe for an eventual disaster- for a small vehicle driver it can be deadly.

And now for the the fireworks safety conversation. According to a 2016 Consumer Product Safety Commission report almost 12,000 people were treated for firework injuries in 2015- most of which happened around the Fourth of July. The previous link includes safety tips to avoid a not-so-happy holiday.  Not only are fireworks potentially very dangerous to ourselves and loved ones, they can also be dangerous to our landscapes and homes. Because of this many municipalities have specific laws regarding which, if any fireworks are allowed.  For a Kansas City Metro list click here.

Last but not least, always remember your pets don’t have a clue what this whole popping and booming is all about. The sound of fireworks terrifies most of our furry friends sending them off into a sometimes unrecognizable place far from home.  Already two days before the celebration officially begins and social media community groups are filling with posts of missing dogs and cats.

As the final note of “Stars and Stripes” pours from the piccolo- As the last shower of black powder falls through the air in glowing red, white and blue- As the silent still hot darkened sky hangs heavy with the thick smell of sulfur that remains in our memories from childhood into eternity- As you slowly eke your way out of the parking lot and into the snails-pace traffic jam- recall your feelings of gratitude for this day.  Get home safely, two wheels, four wheels and all fingers superbly intact.  

American Made Ford Mustang Icon Races through Time to 2018!  

For over 50 years the American made Ford Mustang has delighted young and old alike.  The first generation (1964 ½  to 1973) production of the Ford Mustang was revealed to the public in the Ford Pavilion during the New York World’s Fair on April 17, 1964, the very same day that it would go up for sale around the Country.  

To everyone’s surprise the Ford Mustang was affordable and loved right out of the lot.  Ford anticipated selling approximately 100,000 models the first year, but phenomenally beat their own goal selling close to half a million! 

From the 1st generation Ford Mustang to the present 6th generation there is no stopping the fame of this beloved American made icon. To learn more about the history of the Mustang visit Edmunds.com who have an excellent article showcasing all the generational history up to 2005 in superb detail. 

How about the 2018 Mustang? Amazing like most previous generations with a slightly sportier redesign in comparison to the 2017 model. As the photo above displays, Ford offers another brilliant new color to dazzle us: Orange Fury Metallic Tri-Coat.

Yahoo.com Daniel Howley, Technology Editor, showcases an interesting informative video of the 2018 model along with an article with extra details including: 

"The biggest changes to the new Mustang’s front end include all-LED lights and updated hood vents. Around back, the Mustang’s rear lights have been reshaped to look like large parentheses. Ford has also outfitted the rear of the Mustang with a new quad-tip exhaust, which just plain looks cool."  

As far as cost this American icon remains beautifully and powerfully affordable for most. The 2018 base 2.3L EcoBoost will cost about the same as the 2017 model at around $27K with the GT V8 costing close to $35K.  Ready to buy one?  The wait will not be long as the 2018 models will be made available for purchase this fall. See Ford.com to receive updates and prepare for the ride of your life! 

By Gina Sifers, Bella Media Services, LLC

 

 

Autonomous Vehicles – Pros & Cons

Small and large Automakers in 2017 are making impressive progress toward offering fully autonomous vehicles.  There are pros and cons to this new amazing technology that many of us anticipate with excitement and some with dread and uncertainty. We will begin with the cons and end with the pros.

First of all, many people are worried about their jobs. The Insurance Journal reports that as many as four million truck, bus, delivery and taxi driving jobs could be lost if fully autonomous vehicle technology is adopted in a short period of time, according to a new report (Center for Global Policy Solutions (CGPS).  US states where workers have the most to lose when the new technology is adopted:  North Dakota, Idaho, Wyoming, West Virginia, Mississippi, Arkansas, Iowa and Indiana. 

Driving jobs in these states offer the highest wages in comparison to non-driving jobs and when fully autonomous vehicles take hold it could leave a very serious economic toll. To learn more about the 2017 CGPS study visit the Insurance Journal.

Fully autonomous vehicles are not likely to hit the roadways anytime soon as coordination efforts between government, insurance and automakers must be scrutinized and enacted in accordance to hammered over policies and regulations. 

The Daimler Freightliner Inspiration, a self-driving long-haul truck, is seen during an event at the Hoover Dam, May 5, 2015, near Boulder City, Nev.  John Locher/AP

The Daimler Freightliner Inspiration, a self-driving long-haul truck, is seen during an event at the Hoover Dam, May 5, 2015, near Boulder City, Nev.  John Locher/AP

In 2017 most manufacturers are creating cars/trucks with partial autonomous control but not completely driverless control. The Inspiration Truck by Daimler Trucks North America (DTNA) is the first licensed autonomous commercial truck to operate on an open public highway in the U.S. called a level 3 autonomous vehicle where the trucker is still largely in control. Discover the videos that bring to life this cutting edge first commercial autonomous truck on US Highways.

General Motors Executive, Gier, reports that:  “In 2017, we’ll launch our Super Cruise feature, which keeps you centered in your lane and lets you take your hands off the steering wheel,” he said. That development will position the automotive industry at the brink of what he terms Level 3 in the progression toward vehicle autonomy.   

From GM – Detroit: On the heels of the signing of the SAVE Act legislation to support autonomous vehicle testing and deployment in Michigan, General Motors will immediately begin testing autonomous vehicles on public roads. GM also announced it will produce the next generation of its autonomous test vehicles at its Orion Township assembly plant beginning in early 2017. Discover more at their media page.  

Volvo plans to make their autonomous model by 2020 — in 2017 they will be testing 100 cars on China's public roads.  This is the largest test to date and will include Chinese citizen volunteers.  Per Volvo:

"Even in a self-driving car, you’re always in control when you want to be. You can mix and match your journey with both autonomous and active driving. And there is no doubt that Autopilot driving technology has the potential to improve road safety dramatically, helping Volvo Cars to reach its goal that nobody should be killed or seriously injured in a new Volvo by 2020.

For instance, the all-new Volvo XC90 has automatic braking at intersections—so if you turn in front of an oncoming vehicle, the car will apply the brakes for you."  Click here to discover more from Volvo’s dynamic videos and site content.  

With more than 30 companies working diligently on this life changing technology the future is bright for automakers.  For us average joes the new technology promises to save many lives but also the loss of many future jobs. 

The Insurance Journal states that U.S. regulators are encouraging development of automated vehicle systems to reduce traffic accidents that annually kill more than 30,000 people. Regulatory and legal issues with self- driving cars, such as liability in accidents, have yet to be addressed.

Learn more about autonomous vehicles and the promising progress made by the major players, such as Tesla, Ford, GM, Google, Volvo and Uber: 

See BusinessInsider.com to discover the 7 self-driving car milestones to look out for in 2017.

For more details check out Driverless-Car Market Watch.

 

Road Rage!

Oh, that moment your adorable toddler is sitting on the staircase, Frisbee in hand pretending to drive.  Soon his/her right foot jaunts out towards an imaginary brake followed by a few choice words... yes, that came straight from you.

It’s a crazy world we live in and almost everything we do involves taking to the concrete wilds otherwise known as the highway system. Here we join hundreds, maybe thousands of other humans in giant machines made of steel, plastic, and aluminum with nothing between us but the hopeful sensibility of each person in the driver’s seat.  When it all goes wrong and we react hitting the brake or swerving or speeding up to avoid a crash we are at that point experiencing subconscious behavior.  This goes back to our more instinctual days of human existence. Our lovely brains come fully equipped with a survival section and when the body decides it is needed, it takes over. Our steering wheel gripping, hand throwing, horn-beating is the same fight or flight stress reaction as when one of our ancestors realized he/she was being chased by a hungry saber-tooth tiger. 

For most of us, this split second experience ends at this point leaving us with a dizzying head and maybe a fast heart rate or shaking that we know is going to quite possibly still be with us when we reach our destination. It’s when it doesn’t end like this that we get road rage.

According to the NHTSA 2000 report on road rage; two main contributing factors to aggressive driving are running late and traffic delays. Safe Motorist reports the following statistics:

  • 218 road rage murders in seven years
  • 66% auto related deaths result from aggressive driving
  • A gun is present in 37% of these altercations

Sadly, a sense of being disconnected from one's community is considered the catalyst in many of these situations. We sometimes forget that those drivers are real people. People that we pass at the grocery store, sit near at a restaurant or visit with in line at the DMV.  When we get behind the wheel we are not suddenly in a movie or a video game. It’s real life all the time.

So what can we do when confronted with an aggressive driver? The same thing we do when we don’t like the weather, understand we have no control. The kindergarten lesson, two wrongs don’t make a right couldn’t be more appropriate. Know we can’t control the other driver, take a deep breath, don’t make eye contact and don’t respond.

Being a stickler for the speed limit and living out in the country, it is a common occurrence for some vehicle to seemingly appear out of thin air only to attach itself to my rear bumper.  It’s okay to pull over to a safe spot on the road and wave them past. Don’t let someone else’s decision to miss out on living each beautiful moment take away yours.

As for the toddler on the staircase, I remind myself that someday I’ll be old. Someday it will likely take me longer to turn into a parking lot or even make it to the minimum speed limit. In that someday the toddler might be behind me. Setting a better example for the next generation is a pretty good investment in a future of safer roads.

By Guest Blogger: Audrey Emrick Elder

Rip Roaring Fast Cars in 2017!

Last year we brought you “Rip Roaring Fast Cars in 2016” which highlighted the Venom GT taking you up to 270 miles per hour, the McLaren 675LT at 205 mph and the Audi R8 also up to 205 mph.  So will 2017 cars move even faster? As unimaginable as it may seem, the answer is YES!

Photo Credit: venomgt.com/venom-f5/

The Texas manufacturer has beat its own record of 207 mph with the 2017 Hennessy Venom F5 at 290 miles per hour made in America!   This hypercar has 1500 horsepower and reaches speed in two seconds.  However, don’t expect to see too many of these in the grocery store parking lot.  According to Hennessy Venom website: "Production is very limited, making the Hennessey Venom F5 not only one of the quickest and fastest hypercar in the World, but also one of the most exclusive."

The Venom GT that we reported on last year sold 12 of its $1.2 million Venom GTs in its six-year production run. But now, the era of the Venom GT draws to a close.  According to Road and Track, as of January 19th, all these beauties are SOLD OUT

Coming in second place is the Bugatti Chiron with a speed up to 260 mph, 1500 horsepower, and a 16 cylinder engine. This super-car is manufactured by the Bugatti Automotive Group which is owned by Volkswagen.  Start saving your pennies for this one, it is currently running around $2.6 million plus (based on current exchange rate).

Also making the list this year:

  • The Saleen S7 Twin Turbo at 248 mph and $550,000

  • The McLaren F1 at 240 mph and $1.1 million

  • The Noble M600 at 225 mph and $300,000

For something a little more affordable, fast and fun you might want to check these winners out.

  •  The 2017 Lotus Evora 400 will get you 0 to 60 in 4.1 seconds for just under $90,000.  The Lotus is returning to the United States after two years and capable of reaching 186 mph.
  • The 2017 Hyundai Genesis Coupe will take you up to 146 mph at a kinder price tag of around $30,000. 
  • The 2017 Chevrolet Camaro makes a fast highway pass reaching 60 mph in 4.3 seconds for around $27,000. 

Looking even further into the future, the 2018 Dodge Challenger SRT Demon promises, even more fun rolling off the assembly line 200 pounds lighter than the Dodge Hellcat.

Looking for speed and fuel efficiency? According to Forbes, this is entirely possible through a few engineering marvels. The Audi TSS gets up to 27 miles per gallon while still capable of making 60 mph in 5.8 seconds.

The Chevrolet Camaro previously mentioned can maintain up to 29 miles per gallon and the Ford Mustang up to 31 miles per gallon hitting 50 in 5.3 seconds. 

Out of all of the dynamic super sonic fast cars which one would you choose? For those willing to travel at hyper speed with all the bells and whistles car manufactures can instill there appears to be something for everyone.

Happy, fast and safe travels to all!  

Winter Driving Tips & The Impact of Driving Impaired...

As we embark on another winter in Missouri we at Richards' Collision decided to share with you the tips for staying safe during bad road conditions.  MoDot's Winter Driving Tips share everything you need to know to weather any storm or condition.  

In addition, as we prepare for traveling around the holidays we want to remind everyone to drive carefully,  secure your seatbelts and take it slow.  Last not least, drive sober.  During the holidays it can be tempting for some to push the limits. See the Save MO Lives website and a snippet below from that site regarding the loss of life in MO to impaired driving last year. 

Photo:  Save MO Lives 

Alcohol affects everyone differently.  Influencing factors include food consumption, medication, health and psychological conditions.  The best plan is to always designate a sober driver. 

• Save MO Lives website

"The sobering fact is that impaired driving contributes to 22.5 percent of all Missouri traffic fatalities.  In 2015, 192 people were killed, 655 seriously injured in crashes that involved at least one impaired driver. 

Many drunk drivers are under the age of 21. From 2011-2014, there were 69 fatal crashes and 211 serious injury crashes involving an impaired driver under the age of 21. There were 85 people killed and 324 seriously injured in these crashes."

Winter Driving Tips from MoDot

Driving on snowy or icy roads requires special attention to safety. Although it's impossible to have ideal road conditions 365 days a year, there are certain precautions you can take to make winter driving safer. Here are some tips and suggestions to help you get ready for the hazards of winter. And check the links at the bottom of this page for information on MoDOT Plowing Priorities and tips on shoveling your driveway.

Before the Trip

  • Check out road conditions before you go. MoDOT's Traveler Information Map offers current views of road conditions and is available as an app for iPhones and Android phones.
  • Call MoDOT's toll-free customer service center for current road condition information at 888-ASK-MODOT (888-275-6636). The Customer Service Center is staffed 24 hours a day, 365 days a year.
  • Winterize your car with fresh antifreeze, a good battery, a properly operating exhaust system and oil that will withstand the rigors of cold weather.
  • Do a thorough pretrip inspection of your vehicle, paying special attention to your tires, brakes, windshield wipers and windshield wiper fluid.

Equip Your Vehicle With:

  • A flashlight with extra batteries
  • A first-aid kit
  • Necessary medications
  • Blankets and/or sleeping bags
  • Extra mittens or gloves, socks, a warm cap and rain gear
  • A small sack of sand to use for traction under your wheels
  • A small shovel
  • Booster cables
  • Small tools - pliers, wrench, screwdriver
  • A brightly colored cloth to use as a flag
  • Nonperishable foods
  • Bottled water

During the Trip

  • If possible, postpone your travel until roads have been plowed, treated, and cleared. You don't want to slide off the road, and we don't want to plow around disabled vehicles.
  • Slow down and adjust your speed to the conditions.
  • Give snowplows plenty of room, and don't pass them.
  • Always wear your seat belt.
  • Remember that driving is most dangerous when temperatures are near 32 degrees.
  • Watch for other vehicles having problems with road conditions.
  • Keep mirrors, windows and lights clean; keep your lights on.
  • Don't pass other vehicles on or near bridges.
  • Keep your fuel tank at least half full.
  • If you don't feel comfortable driving, pull off of the highway and park at the first safe place.

If You're Trapped in Your Car

  • Stay in the vehicle. Don't leave to search for help. It's easy to become disoriented and lost in blowing and drifting snow.
  • Display a trouble sign. Hang a brightly colored cloth on the antenna.
  • Run the engine for about 10 minutes each hour. Run the heater and turn on the dome light only when the vehicle is running.
  • Keep the exhaust pipe clear of snow, and open a window slightly for ventilation.
  • Clap hands and move your arms and legs occasionally. Don't stay in one position for too long.
  • If more than one person is in the car, take turns sleeping.
  • Huddle together for warmth.
  • Use newspapers, maps and even car mats for added insulation.

Learn more about MoDOT's winter operations, check major road conditions, and find out how to keep your driveway clear by following the links below.

Traveler Information Map
Go here to see a map of road conditions for major Missouri routes

Who's First? MoDOT's Plowing Priorities
How does MoDOT decide whose road gets plowed first?

How to Keep Your Driveway Clear
There is a right way to shovel your driveway

 

We at Richards' Collision Center wish you and your family a very Safe & Happy Thanksgiving!!  

 

 

 

2017 Auto Design Summed Up In One Word - Technology

It feels like a recent memory that Auto Technology meant having a CD player instead of a tape deck.  Previous to that, we had a portable CD player that plugged into the cigarette lighter with a cassette tape popped into the car’s tape deck.  One bump and that ever so fun music jam was over.  Just twenty years later, 2017 is proving that auto technology is far from ceasing to surprise us in improving our driving experience.

So let’s start with the ever present device of the times, the smartphone. Automakers have found new ways to make the smartphone experience safer while driving by integrating the technology into our vehicles and for good reason. Smartphone use while driving is attributed to 26% of all car accidents. According to ATT, texting alone causes 1.3 million crashes a year, and this doesn’t include gaming, app use, checking in on social media, video chat, and web searches.

The Providence of Newfoundland, Canada began banning cell phone use while driving in 2003. Today, all ten provinces have strict driving with cell phone laws. Touching your phone while driving in Ontario will result in a $490 - $1000 fine.

Here in the United States as recent as September of this year, California extended its cell phone/driving laws to include banning all uses of a cell phone. To our health, and, longevity 2017 autos bring even more hands-free options for that cell phone than ever before.

Photo Credit: Chrysler Pacifica - http://www.nwitimes.com

Photo Credit: Chrysler Pacifica - http://www.nwitimes.com

Addressing this issue, and one up-ing smartphone/vehicle technology, we now have… Onboard Infotainment.  Which is, basically, everything you love about your smartphone in that center spot of the car where only your stereo used to reside. A simple, touch screen access to Bluetooth, social media, GPS navigation and more. The Bluetooth technology even allows connecting to your favorite online commercial-free music such as Jango or Pandora. 

This technology is too new at this juncture to analyze if it’s less a distraction overall than actually touching a phone while driving, although as of today it is a legally allowable way to continue communicating with the outside world as you drive by it.

A few other new technologies coming to a dealer near you include:

  • Predictive Forward Collision Warning system
  • Improved Smartphone Infotainment Integration
  • Smartphone Vehicle Management
  • Self-Parking Systems

Ford, Lincoln, Toyota, Lexus and BMW all have new Self Parking technology. Thus far, my system of landing a parallel parking spot has been to keep driving until a more convenient parking spot appears.  The 2017 Ford Super Duty Pickup Truck has at least SEVEN cameras to make anyone look like an expert parker. 

Also look to see more vehicles with Predictive Forward Collision Warning systems and smart braking technology. Those capabilities are sure to help avoid accidents, an August 2016 report from AAA, states it is best to still keep you as the driver in control of the brakes.

For more mind-blowing details on what to expect in 2017, check out the following links:

Whereas it may still be a few years before the standard vehicle drives itself like that awesome car from Night Rider, we are every year closer to living like the Jetsons than we ever thought possible.

By Guest Blogger: Audrey Elder - See more of Audrey's blogs at Past to Present Research 

 

 

Watch out for Deer!

deer.running.richards.collision.center.blog.kansas.city.mo

That time of year is once again upon us, a time to be vigilant and aware of our white tailed woodland friends sprinting across highways and country roads.  As much as it might seem like an odd phenomenon it’s actually a normal part of a deer’s life and to be expected.  As the daylight hours quickly wane and temperatures begin to drop we all feel a sense of calm and serenity during those breezy, cooler autumn days amid yellow, orange and red tree lines.  Well, all of us except those magnificent forest dwellers - the deer.  While birds react to this seasonal change by flying south for winter and hibernating creatures such as the groundhog begin storing up fat to sleep the coming frost filled months away, these subtle changes in temperature and daylight set off a course of action of what can only be described as insanity for our Missouri white tailed deer.

A deer’s gestation period is 201 days, so it is imperative that her new fawns will be born at the perfect time in the spring to be large enough to survive the following winter. She sends this once a year mating signal to her male counterparts with a scent referred to as estrus which creates a month plus long game of hide and seek with the veracity of a sense of life or death in the minds of the mindless hormonally overloaded buck.  In the summertime bucks actually roam the forest and grasslands together much like a group of men searching for a brat and a Pale Ale at a summer craft festival. Come autumn it is each man for himself and even the hint of competition is likely to end in a bloody brawl. The winner gets the doe, and in Darwinian terms, it’s a gene thing.  The biggest strongest bucks get to pass their genes on to the healthiest does, and consequently the next generation.  Once the chase is on, nothing and I mean nothing stands in the way of the chasing buck or the running doe, including your car.  This crazy breeding season is referred to simply as… The Rut.

According to the Missouri Federation for Conservation the onset of the rut (pre-rut) begins around September 12th, with the peak of the rut occurring around the first week of November and not entirely ending until sometime in late November. The most recent report from the Missouri Highway Patrol from 2011 details deer involved traffic accidents at 3,563 with 376 injuries and 4 fatalities.  Most of these accidents occurred between 5:00 pm and 6:59 am. Per The Insurance Journal, the United States has 200 deaths per year that occur from car accidents involving deer at a cost of $4 billion dollars a year. According to the Department of Insurance, Financial Institutions and Professional Registration 2014 saw 3,720 deer related Missouri accidents- one every 2.4 hours.  The site offers advice on how to ensure your insurance covers any damage caused by such an accident after changes in Missouri vehicle insurance laws from House Bill 1022.  There is also the recommendation to not swerve to avoid hitting a deer when that could in turn create yet another accident.

So what do you do if you hit a deer? You treat it like any other accident, report it to your local police department and call your insurance company- though as mentioned earlier now is the time to make sure your insurance policy fully covers this type of accident.  If you would like to consume the deer or have it donated for food for the underprivileged, you must first contact your county conservation agent with the Missouri Department of Conservation for authorization. 

Bottom line- be vigilant, especially in the low light and dark hours of the day.  It doesn’t hurt to slow down a little during those hours which give you a better chance to avoid hitting a deer.  If you see a deer, expect there to be more to come.   Does especially travel together and fawns stay with their mothers for up to two years.

Here’s to safe and happy travels!

By Guest Blogger: Audrey Elder - See more of Audrey's blogs at Past to Present Research